The Spark We are the Wiggle family. With a dad in Game Design and a mom in 3D Art, creativity has always been our language. But the real inspiration came from our daughter, Ava.
Like most kids, Ava fell in love with coloring at age two. We bought every book we could find. But as we watched her color, we noticed she wasn’t having fun. She was getting overwhelmed.
The Problem with Modern Coloring Books We looked closer at the books on the market and realized why Ava was losing interest:
Overwhelming Complexity: Pages were too crowded, turning a fun activity into a stress test.
Zero Progression: There was no sense of “leveling up” or achievement.
The “Soulless” Feel: Many books felt rushed, filled with errors or generic AI-generated images that lacked a human touch.
Ava would color one corner and walk away. She wasn’t feeling the joy of finishing.
The “Wiggle” Solution We realized that if we wanted a book that built focus and confidence, we had to make it ourselves. We applied our professional design principles to a child’s world.
We created pages with:
Clear, bold lines that are satisfying to color.
Achievable goals so a child can finish a page in one sitting.
Warmth and humor, with characters that feel like friends.
The Result The change in Ava was instant. She didn’t just color; she completed tasks. She ran to us with her finished pages, beaming with pride. We realized that small victories build big confidence.
Our Mission Today What started at our dining table is now Wiggle’s Coloring Books. We are on a mission to bring that same sense of accomplishment to children everywhere.
We believe every child deserves access to creativity. That is why, in addition to our books, we are committed to releasing free coloring pages every week—so that parents and teachers can access high-quality art, no matter their budget.
From our family to yours: Let’s color the world, one victory at a time.
